Miracle Firm Hold Gel - 5 Oz

One of the only female-owned professional hair care brands in the world, It's a 10 was envisioned to be a line suitable for everyone, delivering salon-quality results in just one bottle. Today, It's a 10 offers cult-favorite products that help individuals worldwide to look and feel their best.

Our Miracle Firm Hold Gel is a specialized product that locks styles in place without leaving a crunchy, stiff, or unnatural appearance. It offers the flexibility of a pomade combined with the hold of a hairspray, all in one convenient bottle. This alcohol-free gel adds body, provides high hold, and creates a glossy shine while also acting as a thermal barrier.

Customer reviews rave about the incredible softness imparted by our gel, its ability to prevent tangles, reduce frizz and build-up, repair chemically treated hair and breakage, preserve hair color, and improve color vibrancy. It also serves as a UV, environmental, and thermal protectant, deeply conditioning the hair and nourishing the scalp with its enriching Keratin protein formula.

It's a 10 offers Essential conditioning for everyday use with a conditioner that delivers softer, more manageable hair with each use. For weekly deep conditioning, our moisturizing mask provides intense conditioning to build stronger hair and guard against brittleness, ideal for hair that has undergone Keratin or straightening treatments.

Leaping Bunny certified, we stand against the use of animals in experiments and promote better methods of research that are often cheaper, quicker, and more effective. Our gel not only locks styles in place without causing damage or stress but also nourishes, strengthens, and protects hair from common issues.

Formulated with natural extracts such as Noni Extract, Linalool, and Castor Oil, our Miracle Firm Hold Gel enhances the look and feel of hair while providing exceptional hold. Apply it to wet or dry hair before blow drying, setting in rollers, or for dry styling to lock styles in place or achieve better hot-iron results.

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